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Frivolous began as a Los Angles styled and influenced boutique in the year 2000, in White Rock, British Columbia; since then, Frivolous has transformed to an online boutique that still reflects the original California Casual Style and La Vie Boheme - The Bohemian Life. The company is a unique combination of passion and experience of Noelle Halcrow a native to Vancouver, British Columbia and a part time dweller in Los Angeles, California. Noelle is a student of Parsons School of Design, trained floral designer, and certified in Digital Marketing; all of which helps to shape Frivolous. Spending her career in the fashion and beauty industry from a Director of Sales at American Crew to executive roles at Christian Dior and Conair, Noelle has always been focused on the customer experience and aligning with exceptional brands. Present day Noelle Halcrow brings her creativity and learnings to Frivolous, carefully curating unique vintage finds, home décor trends, fashion and décor accessories and things you love just because.
The inspiration for our brand is heavily influenced by California living and Global travels. The laid-back aesthetic is created by sourcing one-of-a-kind items, shopping vintage markets, manufacturing our own designs, supporting global and local artisans, and working with farmers to offer our natural luxe pampas grass.
Frivolous is crafted to be beautifully modern, effortless and an expression of you.
Things you love just because….